You can lace Nike’s Adapt BB shoes with a smartphone app, but that’s just the beginning

By Jessica Golden, CNBC

  • Nike has unveiled its first self-lacing smart basketball shoe.
  • The Adapt BB, priced at $350, does more than just lace itself. Using a power lacing system called Fit Adapt, users can adjust to find the perfect fit using the Nike Adapt mobile app.
  • Boston Celtics star Jayson Tatum will wear the Adapt BB in the shoe’s professional debut Wednesday night when the Celtics play the Toronto Raptors.

Nike provided a glimpse of what the future of footwear could look like by introducing the first self-lacing smart basketball shoe on Tuesday.

The Adapt BB, priced at $350, does more than just lace itself. Using a power lacing system called Fit Adapt, users can adjust to find the perfect fit whether it’s manually or digitally, using the Nike Adapt mobile app. A custom motor and gear train tighten or loosen to customize to your foot.

 For Nike, this opens a new world of smart data insights into athletes’ workouts. For athletes, it represents a new era and way they interact with sneakers.
More: https://www.cnbc.com/2019/01/15/you-can-lace-nikes-adapt-bb-shoes-with-a-smartphone-app.html