By Kate Mulcrone, MSN
There are few brand logos as iconic as McDonald’s yellow Golden Arches resting against a bright red background. If you’re like many people, seeing that neon sign on the highway makes you picture a warm, savory Big Mac and crispy, salty French fries—and there’s actually a scientific reason for that. The red and yellow color scheme McDonald’s uses is a powerful marketing tool. Just the sight of that yellow “M” amid a sea of red can actually stoke your hunger for fast food. So before you fall for it on your next road trip, take some time to understand the science behind those cravings and why McDonald’s colors are red and yellow.
A 2011 study in the Journal of the Academy of Marketing Science examined the science behind how humans process color, as well as how color psychology is being used in marketing today.
It turns out, colors have a tremendous impact on how our brains store and process memories, even from a very young age.