Daniel B. Kline, The Motley Fool
Amazon has set the standard for delivery of online orders. The company made two-day shipping the norm, and now it’s leading the way into next-day delivery, forcing its chief rivals, Walmart and Target, to follow.
The company has been a leader, and it has offset its costs by getting people to pay for the privilege of getting two-day (and now one-day) shipping through its Prime memberships.
The subscription cost of $119 per year or $12.99 per month gives members unlimited two-going-on-one-day delivery across more than 100 million items along with other perks.
That was a great deal for a really long time, but it may no longer be necessary. Many Prime members could drop the service and not really lose anything.