Toyota Remains World’s Most Valuable Car Brand, Study Shows

By Anthony Alaniz, MSN

You can rank automakers by a variety of metrics – sales, profits, social media followers, etc. However, while these multinational global conglomerates employ hundreds of thousands of people around the world, they still have to market themselves to consumers as a brand, and not every car brand is created equal. A new study from market researcher Kantar Millward Brown called BrandZ Top 100 Most Valuable Global Brands 2019 has Toyota coming out on top as the most valuable automotive brand for the year.