The Science of Why ‘Baby Shark’ Is So Freaking Catchy

By Tanya Basu, The Daily Beast

Last week, the two-minute ditty “Baby Shark” broke into the Billboard Hot 100, joining Ariana Grande’s “Thank U, Next,” Travis Scott’s “Sicko Mode,” and Post Malone’s “Wow” as tunes the country can’t get enough of.

Pinkfong’s version of “Baby Shark,” which rocketed in at No. 32 and has racked up 2.2 billion views on YouTube, is aimed at the diapered set but has also affected innocent bystanders: their parents.

As should be painfully obvious to any adult who’s heard the song and had it stuck in their head for days, “Baby Shark” is an earworm.

But why? The Daily Beast asked some experts about why the song resonates with kids—and adults.