Angelo Young, 24/7 Wall Street
“What’s in a name?” Juliet asks in Shakespeare’s “Romeo and Juliet,” implying a name means nothing. But marketing professionals and companies would strongly disagree with Juliet’s premise, asserting that brand names and brands certainly have value.
Companies spend a great deal of time, effort and money to create, curate, and protect their brand identities, especially global multinationals with consumer-facing or commercial products and services.
To identify the top 50 most valuable global brands, 24/7 Wall St. reviewed Global 500 2019, the annual report on the world’s most valuable and strongest brands, published by British business strategy consultant Brand Finance. Brand value is determined by reviewing a range of factors, including how much it would cost to license a particular brand in a given industry and calculating how much of a parent company’s revenue comes from a particular brand. Past financial performance and future forecasts are also considered.