Millennials blamed for declining American cheese sales


American cheese has been a staple in U.S. kitchens for decades, but Bloomberg reports that its fortunes appear to be heading south.

The story also sees one big reason why: Millennials aren’t interested in buying or eating the processed stuff, preferring instead natural cheeses that taste more distinctive even if they are pricier.

Chains such as Wendy’s, Cracker Barrel, and Panera Bread are either ditching American cheese—a champion melter—or at least offering alternatives.