(Good News) New study finds simple way to inoculate teens against junk food marketing

Chicago Booth researchers find diets improve when tapping adolescents’ desire to rebel; teenage boys cut back junk food purchases by 31 percent

Chicagobooth.edu – In a bid to fight obesity, public-health researchers have been trying for decades to find a way to convince teenagers to skip junk food and eat healthily, to little avail. One of the biggest obstacles is the enormous volume of food marketing kids are exposed to every day. That marketing is designed to foster strong positive associations with junk food in kids’ minds and to drive overeating—and research has shown that it works.

More: http://news.chicagobooth.edu/newsroom/new-study-finds-simple-way-inoculate-teens-against-junk-food-marketing