Fri, April 22, 2016 9:31am EDT by Olivia Elgart
We cannot believe this terrible news — Victoria’s Secret has officially closed it’s doors to swimwear and is replacing it with a new activewear line. We are such huge fans of all their swimsuits and we can’t believe they will be gone forever! Are you guys as upset as we are?
We are in complete and utter shock over this news — Victoria’s Secret has officially stopped selling swimwear, and is replacing it with a new activewear collection — we are heartbroken. Just in time for Summer, the brand is closing it’s doors to swim and their current catalog will be their very last one. So you know what that means, you better SHOP all of their bathing suits right now because it’s the last chance you’ll ever get.
Leslie H. Wexner, Chairman and CEO, said in a statement earlier this year, “Coming off a record year, now is the best time to make improvements…going to from best to even better. We are making those changes to accelerate our growth and to strengthen the business for the long term by narrowing our focus and simplifying our operating model. I am certain that these changes are necessary for our industry-leading brands to reach their significant potential…nonetheless, decisions about people are the most difficult ones to make, and we are taking care to support associates who are being affected by these changes.”
Wow, we are completely shocked. To us, it seemed like the VS swim business was absolutely booming, especially because everyone we know is obsessed with all of their bathing suits. Plus, every year, the brand puts on VS Swim special which airs on TV, so we are seriously confused.
Instead of swimwear, the brand wants to completely replace it with their activewear line which is cute, but not as cute as our cherished scrunched cheeky bottoms and their fabulous mix and match suits!