Apparent Prime Day Pricing Error May Cost Amazon

Site had cameras that retail for thousands listed at $94.48
By Evann Gastaldo,  Newser Staff

(NEWSER) – Whoops: Amazon, apparently in error, priced a bunch of very expensive camera gear for $94.48 on Prime Day—and is honoring at least some of the sales. First, someone noticed a camera normally priced at $548 was listed for $94.48 and submitted the deal to Slickdeals. It made it to the site’s front page, and soon commenters realized a bunch of other pricey cameras, camera gear, and camera bundles were listed at the same price, PetaPixel reports. Users started sharing their hauls, including one commenter who bought a $13,000 lens and one who scored a $5,500 camera, both for $94.48 apiece. Some even reported successfully price-matching at Best Buy and other retailers. Fuji Rumors reports that there were similar reports of Amazon (likely accidentally) marking camera gear 90% off on Prime Day 2018.