AMC challenges MoviePass with its own subscription plan

By Daniel Arkin, NBC News

Watch your back, MoviePass. AMC is coming for you.

AMC Theatres, the largest theater chain in America, says it is launching a subscription plan. AMC Stubs A-List will allow members to see up to three movies a week for $19.95 a month — and get discounts on concessions.

The move comes amid a tense battle between AMC and MoviePass, the app-based service that charges subscribers $9.95 a month to see one movie per day, upending the traditional exhibition business model.

In its press release announcing the news, AMC touted the “sustainable price” of the Stubs A-List program — an apparent shot at MoviePass, which has raised eyebrows with its suspiciously inexpensive monthly fee.

MoviePass, for its part, fired back in a tweet on Wednesday morning: “AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive plan.”

“We want to make movies more accessible, they want more profit,” the company added.

AMC, however, plans to offer subscriber perks that might sweeten the deal. Stubs A-List subscribers will be able to watch all three movies on the same day, get into movies they have already seen, and reserve tickets in advance.

MoviePass, it should be noted, offers none of those perks.

More: https://www.nbcnews.com/card/amc-challenges-moviepass-its-own-subscription-plan-n885016