Amazon (AMZN) is flooded with ‘fake’ five-star reviews of popular products, a leading UK consumer group has claimed.
An investigation by the consumer group Which? found hundreds of unverified accounts left top reviews on tech products in a single day.
Which? says glowing reviews from unverified buyers are a “telltale sign of ‘fake’ reviews,” and said its findings showed they had become a “serious problem” in online shopping.
The research found little-known brands dominated search results for several popular tech products including cameras, headphones and smart watches, often thanks to reviews regarded as suspicious by Which?.